Professional Summary
Graphic designer with 6+ years creating brand identities, marketing collateral, and packaging for consumer brands. Combines strong typographic craft with a data-aware approach to design that measurably improves engagement and conversion.
Professional Experience
- Led the rebrand of three CPG product lines, lifting shelf conversion by 18% in A/B retail tests.
- Built a reusable brand identity system in Figma adopted across marketing, cutting asset turnaround 40%.
- Art-directed a junior designer and external print vendors to ship 50+ campaigns on deadline.
- Designed packaging and print collateral for 12 retail clients across food and beverage.
- Standardized typography and color systems, reducing brand-inconsistency revisions by 30%.
Education
- Graduated with honors
- AIGA student chapter design lead
Skills
Core: Brand Identity, Typography, Layout Design, Print Production, Color Theory
Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma
Languages: English, Spanish