Free example · ATS-ready

Marketing Manager Resume Example

Marketing manager roles reward proof of growth. This marketing manager resume example shows how to quantify pipeline, ROI, and team impact, while surfacing the channels and tools an ATS screens for.

Marketing Manager Resume Sample

A clean, single-column layout that parses correctly in applicant tracking systems.

Hannah Brooks
Austin, TX· [email protected]· (555) 086-5530· linkedin.com/in/hannahbrooks-mktg

Professional Summary

Marketing manager with 7 years driving demand for B2B SaaS through SEO, content, and paid channels. Owns full-funnel programs and a track record of compounding organic growth and efficient pipeline.

Professional Experience

Marketing ManagerAustin, TX, 2021 – Present
Cloudpeak Software
  • Grew organic traffic 140% in 12 months through an SEO and content program.
  • Drove $2M in sourced pipeline at a 4.5x return on ad spend across paid search and social.
  • Managed a team of 4 and a $600k annual budget across channels.
Digital Marketing SpecialistAustin, TX, 2018 – 2021
Brightline Media
  • Built email automation in HubSpot that lifted lead-to-MQL conversion 28%.
  • Launched a content hub that earned 60+ first-page rankings.

Education

University of Texas at AustinAustin, TX, 2014 – 2018
BBA, Marketing

Skills

Core: SEO, SEM, Content Marketing, Marketing Automation, Lead Generation

Tools: HubSpot, Google Analytics, Google Ads, Ahrefs, Figma

Languages: English

Certifications: HubSpot Inbound Marketing, Google Ads Certification

ATS Keywords for Marketing Manager Resumes

Applicant tracking systems scan for role-specific terms before a recruiter reads your resume. Include the ones that are genuinely true for you — and mirror the exact wording from the job posting.

Hard skills & tools
  • Digital Marketing
  • SEO
  • SEM
  • Content Marketing
  • Marketing Automation
  • Google Analytics
  • Email Marketing
  • Campaign Management
  • Lead Generation
  • HubSpot
Soft skills
  • Leadership
  • Cross-functional Collaboration
  • Strategic Thinking
  • Storytelling

How to Write a Marketing Manager Resume

Three things that move the needle past the ATS and onto a recruiter's screen.

01

Lead with growth numbers

Marketing is measured: "Grew organic traffic 140% in 12 months" or "Drove $2M in pipeline at a 4.5x ROAS". Put the result first, the activity second.

02

Name channels and platforms

List SEO, SEM, email, paid social, plus the tools (HubSpot, Google Analytics, GA4) the role names. These are the keywords ATS and recruiters filter on.

03

Show team and budget scope

For manager roles, signal leadership: team size managed and budget owned. It separates a manager resume from an individual-contributor one.

Frequently Asked Questions

Should a marketing manager resume be one or two pages?

One page is ideal for most marketing managers; two pages are acceptable for senior leaders with extensive, relevant results. Cut older roles before adding a second page of filler.

What metrics should a marketing manager highlight?

Pipeline and revenue influenced, ROAS/ROI, traffic and conversion growth, CAC, and retention. Choose the metrics that match the company’s stage and the role’s focus.

Build your own Marketing Manager resume

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